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Module 2: Craft Your Ideal Client

MODULE 2: Craft Your Ideal Client – How to craft your ideal client profile and create a clear, compelling and confident elevator pitch to attract your ideal clients. Many entrepreneurs, coaches and consultants try to market to a broad audience of people because they need clients and they end up attracting little or no clients to their business. A business needs to be filled with clients you love working with, who really value what you have to offer and who are willing to pay for your services too. When you are more specific about who you work with, the problems you help them solve and the solutions you offer, you will naturally start attracting more clients. In this module, you will learn:

  • The 7 essential qualities all clients must have
  • How to find out what your clients are struggling with (and the solutions they are looking for)
  • Multiple places where you can connect with your ideal clients
  • 3 different templates to help you deliver a clear, confident and compelling elevator pitch
  • Be able to respond confidently to the question “So, what do you do?” without feeling inarticulate or struggling to find the right words


Please download and print the worksheet below or fill it out on your computer to accompany the recording to the right.

Recording & Transcript

Recording Transcript